SEO: IT’S NOT HARD AND IT DOES NOT STAND FOR SERIOUSLY Big Burger
We have heard it over and over again. The big problem of dealing with SEO and its magic words. It’s not as hard as you think, and at the end of the day, your website will organically have more visitors and show up in the search engines.
That’s what you want for your company’s website, right? More visitors? More customers? More, more, more!
Yes, you can have your piece of the pie AND and eat it too! (Just save us a piece).
SEO is short for Search Engine Optimization, which is the process of improving your website to achieve the ultimate goal in search engine results. It is the organic version of generating traffic and streams of visitors to your website without having to pay for it.
The second option is PPC (pay-per-click). Thanks to advertising and millions of websites, you can pay a certain amount for including your company’s logo or banner. But here we want to focus primarily on attracting these visitors organically, that is, through dedication and patience.
Tip: If you change the SEO of your site, there is no guarantee that your site will take off overnight. It takes time! If it happened within a few hours, then I assume you have connections with Giorgina and she helped with some advertising (but Google will not like that and you might be considered spam).
SELECTION OF THE BEST KEYWORDS
Let us get to the dirty stuff first!
Never assume that the words in your text are the ones that Google will rank, it’s more about the type of words you use.
Is the keyword you are using relevant to the content of your website?
Example: you are writing a post for your readers about how to grow a flower garden. You would not use keywords like cat pictures, Instagram, funny cats, cats in shoes. No, no. People searching for these terms in Google and coming across your post will be disappointed if they do not see any cats. Unnecessary words can cause problems with Google and risk getting your site banned from search engines.
What you want DO for keywords about growing a flower garden: Gardening, garden, tools, seeds, flowers, sunflower, healthy, organic, fertiliser, herbs, rose, lily, tulip.
However, it’s also good to mix it up a bit and include long-winded keywords.
These examples would be:
How to plant a flower garden |How to garden | Tools for gardening |What flowers should I grow?
Seasons for roses |Where is the best place to plant my garden
Ultimately, which words you use is a matter of common sense.
The list could go on, but do you see where I am going with this? These are specific words you would associate with planting a flower garden.
Hint: Notice the long keyword used at the end? It’s always important to use a long keyword to add value to your post. You never know when someone will Google for it! (And it helps with rankings!).
There’s nothing wrong with a little keyword research. It takes time and you need to think carefully about what you are looking for, but it’s worth it in the end.
Unfortunately, there is a harsh reality when it comes to what Google chooses as the best.
Much like a popularity contest in high school – if you want to be popular, you have to somehow try to be one of the cool kids.
THE IMPORTANCE OF A HEADLINE
Adding focused keywords to the title of your post will improve search results. Here are some examples of headlines that can help with search and make your post stand out from the crowd.
How to create a flower garden for less than $20
Tips to get the most out of a small garden
The easy way to transform your garden
The 10 best tips for creating a rose bed
Why is it cheaper to grow your own tulips than to buy them?
Tulips, roses, lilies – in your own garden!
Why buy when you can grow!
The ultimate goal of a headline is to appeal to the reader in 10 words or less. The first three words are the ones that always attract the reader, it’s a psychological factor.
And most importantly, if these words shock or surprise the reader, they will be more inclined to read your post.
META DESCRIPTION – WHAT THE?
The funny thing about meta descriptions is that we have no idea what they are until they are pointed out to us and then BAM, you find that you see them on Google every time you search for something.
Example: let us say I am thinking about adopting a dog and decide to Google where I can find a place near me where I can rescue a dog from a shelter.
My search for “dog adoption in Toronto” returned 3 results. But this website spoke to me the most. I am in no way trying to convince you to adopt a dog, but if you change your mind, you’ll get a big thumbs up from me!
See the red box around the text? That’s the meta description. A very brief description of the website and the text you are about to read, in just under 150 – 160 characters.
Since it’s just a description, you do not need to fill ALL with details about what you are writing, just a short text that roughly describes the website or blog post. An essential part of the meta description is a “…” (without quotes) at the end, which means there is more to read and encourages the reader to click on your link.
Tip: Include a few keywords in your meta description to make Google think and attract organic readers.
IMAGE DESCRIPTIONS & ALT TAGS
You have some beautiful images in your blog posts! It would be a shame to put them on your website and title them 45261gdgdfg.jpg. Here is a pretty example from our own work:
Image Descriptions & Alt Tags
Deterrent tactics: what the heck is blood advertising?
Why, you ask? Well, it will not improve your search engine optimization or your chances of standing out in the search engines. If you use the right keywords in your image description, Google Image Search will take great advantage.
You do not want to use “funny cat picture” for a picture of a garden. Instead, you could use:
Garden bed | Flower garden | Backyard garden
An important issue to consider with all images is matching the text to the image. If someone searches Google for a funny cat picture and instead comes across a flower garden, they will be confused as to why the picture was described that way when it is clearly not a cat picture.
Oh hey, you are still reading! I thought I would have bored you by now, but I guess not. Looks like I am doing my job.
Another important aspect of search engine optimization and also a bit of marketing is adding links to your post.
For example, if my website was about gardening, I would write other posts on that topic and include those links at the end of my post.
This means that after reading your post, the person can continue browsing the site thanks to the suggested links.
It’s always good to include at least 3 or 4 links and make sure they are relevant not only to the post, but also to your website. After all, you never know if someone interested in vegetables might not also be interested in the different herbs they can grow, or how to keep the birds away, or how to keep stray cats out of my garden.
There are two types: incoming (which I mentioned above) and the second type, which is called outgoing.
Linking other sites to your site is important because other sites become aware of your presence and link back to you. But just like inbound links, the links must be relevant to your post.
As nice as it would be to link to a site with cats wearing funny hats, that has nothing to do with growing a flower garden.
HIS CHEEKY WITH BRAND NAMING
Psst, over here! No, not over there! I mean in your text! There’s nothing wrong with mentioning the name of your business in your post, and it gives you a little boost for search engine optimization. Let us say the website was called Roses Garden.
Example: Roses Garden does not just give advice, we use it. We managed to create a solid rose garden. Take a look at the pictures below and see how much fun we had creating it!
BOUNCE RATE (MINUS THE BOUNCY BALLS)
Do you not love it when someone looks at your site and then is gone in a flash? No, we do not like that, because that’s something you definitely want to avoid!
Bloom Studios is a professional web development company in Oakville, offers Custom Search Engine Friendly website design and development solutions .
You want your bounce rate to be as low as possible, and you want to keep your readers on your site, not churning.
What you do not want is a bounce rate of 100% – that just means that visitors take a quick look around, click a bit, and then leave (with the possibility that they will not come back).
You should design your website so that it is easy to navigate, otherwise the visitor will leave again.
Tip: Being very specific about the keywords you use will help steer the reader in the right direction. It’s best to double check the keywords, because you do not want visitors coming from unusual keywords like “cats wearing hats”.
Well, I hope this was super helpful and you will now look at SEO in a new light and Google will eat up all your delicious keywords.
Ok, now where’s my big burger?
Contact us for more…Bloom Studios is a professional SEO Company in Markham. We have been delivering excellent SEO results for many clients.
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